Thursday, February 21, 2008

The Straw That Broke The Camel's Back

From the NY Times:

RALEIGH, N.C. (AP) -- The iconic Camel cigarette pack has undergone its first makeover since it hit store shelves almost a century ago, as R.J. Reynolds Tobacco Co. tests new ways to market its biggest brands in a lagging market for smokes.

Though the enduring image of the Camel has not changed in the updated packaging, the animal is surrounded by a fresh look -- rounded graphics to highlight the oasis scene, larger and clearer pyramids in the distance, darker lettering emphasizing the Camel name, and color-coded ribbons to identify the style.


The company is dropping its buy-one-get-one-free and similar promotions, as the company tests whether it can build its market share without overspending on promotions. 

I've struggled with quitting here and there, always telling myself that if they raise the price to $3 or $4 or $5 or $6 or $7 I'll definitely be done with them. Or if the scientific community just tells me honestly that they're really not good for me. Or if they stop the 2-1 or even 3-1 promotions. But color-coded ribbons? No, that will not do. If I can't have my "lights" and feel like I'm dieting I simply will not smoke

(creative commons photo attributed to Flickr user BrittneyBush)

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